No matter how well your communications plan is written, it will only be as effective as the training and preparation the leaders on your team have received.
This engaging, fast-paced one-day course prepares individuals in the public and private sectors for messaging when crisis strikes, whether it comes in the form of a critical incident outside the organization or controversy directed at it. This timely training prepares you to contribute to the public messaging when communication matters most.
Topics include:
· Messaging in real time through social media (with case study)
· The art of the effective news release
· Managing misinformation online and in the media
· Navigating the complex world of media relations
· Winning the news conference from prep to post-conference
· Practical exercises that put the training into practice
Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the inevitable critical incidents by a sought-after crisis communications instructor, Julie Parker.
Julie's unique background has given her a front row seat to crisis communications and media relations, from multiple angles, for more than two decades. Her career highlights include news reporting for ABC7 News, Washington, DC; director of media relations for Prince George’s County (MD) police department; and director of media relations for Fairfax County (VA) police department. Julie Parker Communications started as a one-woman boutique communications firm in 2014. Today, Julie has an experienced team with decades of experience working in media, media relations and social media.
Training certificates are available upon request.
GROUP RATE
There is a group rate of 10% off per ticket ($32.50) for two or more registrations from the same organization. Use promo code JPCGroup2 when registering 2 or more students.
REGISTRATION TRANSFER POLICY
We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.
COURSE CANCELLATION POLICY
While it happens rarely, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision a minimum of fourteen days before the training date(s) and promptly inform all registered participants. In cases of course cancellations by JPC, the full registration fee will be reimbursed. However, it's important to note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.
PHOTO/AUDIO/VIDEO RELEASE
By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for incorporation into various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.
PRIVACY POLICY
We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt-out by clicking the "unsubscribe" link at the bottom of any email from us.
NON-DISCRIMINATION POLICY
We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.
